{"id":227506,"date":"2023-12-13T20:57:06","date_gmt":"2023-12-13T19:57:06","guid":{"rendered":"https:\/\/www.nethys.fr\/?p=227506"},"modified":"2024-11-06T18:47:58","modified_gmt":"2024-11-06T17:47:58","slug":"avantages-et-inconvenients-du-referencement-payant","status":"publish","type":"post","link":"https:\/\/production-nethys.fr\/nethys2\/avantages-et-inconvenients-du-referencement-payant\/","title":{"rendered":"Les avantages et inconv\u00e9nients du r\u00e9f\u00e9rencement payant dans une strat\u00e9gie de marketing en ligne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"227506\" class=\"elementor elementor-227506\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21661763 e-flex e-con-boxed e-con e-parent\" data-id=\"21661763\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58d2eba0 e-con-full 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81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6029c1e6 e-flex e-con-boxed e-con e-parent\" data-id=\"6029c1e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29c424d7 e-flex e-con-boxed e-con e-child\" data-id=\"29c424d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dce893 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4dce893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Les avantages et inconv\u00e9nients du r\u00e9f\u00e9rencement payant dans une strat\u00e9gie de marketing en ligne<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-699dde57 e-flex e-con-boxed e-con e-parent\" data-id=\"699dde57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67c402c1 e-con-full e-flex e-con e-child\" data-id=\"67c402c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87a19e6 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"87a19e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"609\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie.png\" class=\"attachment-large size-large wp-image-227051\" alt=\"\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie.png 1013w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie-300x228.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie-768x585.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221dea87 elementor-widget elementor-widget-text-editor\" data-id=\"221dea87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans le monde num\u00e9rique d&rsquo;aujourd&rsquo;hui, le <a href=\"https:\/\/www.nethys.fr\/seo\/referencement-payant\/\">r\u00e9f\u00e9rencement payant<\/a> se r\u00e9v\u00e8le un outil essentiel de toute strat\u00e9gie de marketing en ligne. Cet article abordera dans un premier temps une compr\u00e9hension g\u00e9n\u00e9rale du r\u00e9f\u00e9rencement payant et ses sp\u00e9cificit\u00e9s. Il examinera ensuite les b\u00e9n\u00e9fices que peut apporter cette technique dans la sph\u00e8re du marketing digital, tout en mettant l&rsquo;accent sur sa port\u00e9e et son efficacit\u00e9. Toutefois, chaque m\u00e9daille a son revers : les limites inh\u00e9rentes \u00e0 cette approche seront \u00e9galement explor\u00e9es. Enfin, des conseils pour optimiser l&rsquo;utilisation du r\u00e9f\u00e9rencement payant seront partag\u00e9s, permettant ainsi une meilleure rentabilisation de cet investissement publicitaire.<\/p><h2>Comprendre le r\u00e9f\u00e9rencement payant<\/h2><h3>Qu&rsquo;est-ce que le r\u00e9f\u00e9rencement payant ?<\/h3><p>Le r\u00e9f\u00e9rencement payant, \u00e9galement connu sous l&rsquo;acronyme SEA (Search Engine Advertising), est une forme de publicit\u00e9 en ligne qui permet d&rsquo;accro\u00eetre la visibilit\u00e9 d&rsquo;un site web sur les moteurs de recherche. Cette strat\u00e9gie repose g\u00e9n\u00e9ralement sur un syst\u00e8me d&rsquo;ench\u00e8res o\u00f9 les annonceurs paient pour chaque clic effectu\u00e9 par un internaute sur leur publicit\u00e9. Une campagne de r\u00e9f\u00e9rencement payant efficace et rentable n\u00e9cessite donc une gestion astucieuse du budget allou\u00e9.<\/p><h3>Fonctionnement et utilisation du r\u00e9f\u00e9rencement payant<\/h3><p>Le fonctionnement du SEA s&rsquo;appuie principalement sur des plateformes telles que Google Ads. Lorsqu&rsquo;un utilisateur effectue une recherche en lien avec les mots-cl\u00e9s achet\u00e9s par l&rsquo;annonceur, la publicit\u00e9 appara\u00eet dans les r\u00e9sultats, augmentant ainsi la visibilit\u00e9 du site web aupr\u00e8s de son audience cible. Le principal avantage r\u00e9side dans le caract\u00e8re mesurable des actions : on peut suivre pr\u00e9cis\u00e9ment le nombre de clics, le taux de conversion ou encore le retour sur investissement. Cela offre aux entreprises une grande flexibilit\u00e9 pour ajuster leurs campagnes et optimiser leur budget selon leurs objectifs commerciaux sp\u00e9cifiques.<\/p><h2>B\u00e9n\u00e9fices du SEA dans le marketing digital<\/h2><p>Le r\u00e9f\u00e9rencement payant, ou SEA (Search Engine Advertising), est un levier incontournable dans une strat\u00e9gie digitale. Il offre plusieurs b\u00e9n\u00e9fices, notamment en termes de trafic et de conversion.<\/p><p>Premi\u00e8rement, l&rsquo;acquisition de trafic est rapide avec le SEA. Contrairement \u00e0 d&rsquo;autres m\u00e9thodes qui peuvent prendre du temps pour g\u00e9n\u00e9rer des r\u00e9sultats tangibles, une campagne publicitaire bien orchestr\u00e9e peut entra\u00eener une augmentation significative du trafic en tr\u00e8s peu de temps.<\/p><p>Ensuite, la qualit\u00e9 du trafic obtenu par le biais du SEA est souvent sup\u00e9rieure \u00e0 celle obtenue par d&rsquo;autres moyens. Les internautes qui cliquent sur les annonces payantes sont g\u00e9n\u00e9ralement plus enclins \u00e0 effectuer un achat ou \u00e0 s&rsquo;engager d&rsquo;une autre mani\u00e8re avec votre marque.<\/p><p>De plus, le SEA permet une optimisation constante gr\u00e2ce au retour rapide des donn\u00e9es sur les performances des annonces. Cela permet aux sp\u00e9cialistes du marketing digital comme moi d&rsquo;affiner leur strat\u00e9gie et leurs messages pour maximiser les conversions.<\/p><p>Malgr\u00e9 un investissement financier n\u00e9cessaire pour lancer et maintenir une campagne publicitaire SEA, le retour sur investissement peut \u00eatre cons\u00e9quent si la campagne est bien g\u00e9r\u00e9e et optimis\u00e9e r\u00e9guli\u00e8rement.<\/p><p>Ainsi donc, int\u00e9grer le SEA dans sa strat\u00e9gie digitale pr\u00e9sente plusieurs avantages non n\u00e9gligeables.<\/p><h2>Limites de la strat\u00e9gie SEO Payante<\/h2><h3>Co\u00fbts potentiels \u00e9lev\u00e9s du r\u00e9f\u00e9rencement payant<\/h3><p>Une des principales difficult\u00e9s li\u00e9es \u00e0 l&rsquo;utilisation du r\u00e9f\u00e9rencement payant dans une strat\u00e9gie de marketing en ligne est la gestion des co\u00fbts. Il existe un risque substantiel d&rsquo;engendrer des d\u00e9penses consid\u00e9rables sans obtenir le retour sur investissement escompt\u00e9. En raison de l&rsquo;intense concurrence, les ench\u00e8res pour les mots cl\u00e9s populaires peuvent atteindre des sommets vertigineux, rendant cette strat\u00e9gie potentiellement co\u00fbteuse pour certaines entreprises. La d\u00e9pendance au budget publicitaire peut \u00e9galement \u00eatre un frein majeur pour les petites et moyennes entreprises qui n&rsquo;ont pas la capacit\u00e9 financi\u00e8re n\u00e9cessaire pour soutenir une campagne de longue dur\u00e9e.<\/p><h3>Risques li\u00e9s \u00e0 l&rsquo;absence d&rsquo;optimisation continue<\/h3><p>L&rsquo;autre complexit\u00e9 inh\u00e9rente au r\u00e9f\u00e9rencement payant est le temps et l&rsquo;\u00e9nergie n\u00e9cessaires \u00e0 son optimisation continue. Sans mise \u00e0 jour r\u00e9guli\u00e8re et surveillance constante de la campagne, il y a un manque flagrant d&rsquo;efficacit\u00e9 qui peut se traduire par une diminution significative du trafic ou m\u00eame par une chute drastique du classement dans les r\u00e9sultats de recherche.<\/p><p>Il ne suffit pas simplement d&rsquo;allouer un budget cons\u00e9quent aux annonces ; il faut aussi prendre en compte les ajustements continus requis pour rester comp\u00e9titif face aux changements constants des algorithmes des moteurs de recherche. Cette t\u00e2che peut s&rsquo;av\u00e9rer ardue pour ceux qui n&rsquo;ont pas l\u2019expertise n\u00e9cessaire, ajoutant ainsi une couche suppl\u00e9mentaire de difficult\u00e9 au processus.<\/p><h2>Astuces pour un r\u00e9f\u00e9rencement payant efficace<\/h2><p>Pour optimiser l&rsquo;efficacit\u00e9 du r\u00e9f\u00e9rencement payant, plusieurs astuces peuvent \u00eatre mises en \u0153uvre. L&rsquo;utilisation d&rsquo;outils de suivi et d&rsquo;analyse s&rsquo;av\u00e8re essentielle pour mesurer les r\u00e9sultats et ajuster la strat\u00e9gie en cons\u00e9quence.<\/p><p>La s\u00e9lection de mots-cl\u00e9s pertinents est \u00e9galement cruciale pour attirer un trafic qualifi\u00e9 vers votre site web. De plus, le ciblage g\u00e9ographique permet de concentrer vos efforts sur des zones sp\u00e9cifiques o\u00f9 r\u00e9side votre public cible.<\/p><p>L&rsquo;optimisation continue des campagnes par le biais du test A\/B peut conduire \u00e0 une am\u00e9lioration significative du retour sur investissement. L&rsquo;int\u00e9gration de call-to-action efficaces et la mise en place de strat\u00e9gies de remarketing contribuent grandement \u00e0 augmenter les taux de conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-622b9cda e-con-full e-flex e-con e-child\" data-id=\"622b9cda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38e44307 elementor-widget elementor-widget-heading\" data-id=\"38e44307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Partagez l'article : <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d697ade elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"6d697ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65baf2be elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"65baf2be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/d3a028c4f990987bf764a1f5bf9b74120735bd6501b170edd7b6c3bb2344c2db?s=300&#038;d=mm&#038;r=g\" alt=\"Nethys\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tNethys\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f3c94b e-con-full e-flex e-con e-child\" data-id=\"2f3c94b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b9c6952 e-con-full e-flex e-con e-child\" data-id=\"7b9c6952\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b86f895 elementor-widget elementor-widget-heading\" data-id=\"7b86f895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Restons en contact ! Inscrivez-vous \u00e0 notre newsletter<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c92b082 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"1c92b082\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"227506\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1c92b082\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon-left elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icons icon-envelope\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Je m'inscris<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-746d231f e-con-full e-flex e-con e-child\" data-id=\"746d231f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57467339 elementor-widget elementor-widget-heading\" data-id=\"57467339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Derniers articles<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ccbf48e elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"6ccbf48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:14,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227506 post type-post status-publish format-standard has-post-thumbnail hentry category-referencement-seo\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/avantages-et-inconvenients-du-referencement-payant\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1013\" height=\"771\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie.png\" class=\"attachment-full size-full wp-image-227051\" alt=\"\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie.png 1013w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie-300x228.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie-768x585.png 768w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/avantages-et-inconvenients-du-referencement-payant\/\" >\n\t\t\t\tLes avantages et inconv\u00e9nients du r\u00e9f\u00e9rencement payant dans une strat\u00e9gie de marketing en ligne\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t13 d\u00e9cembre 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227392 post type-post status-publish format-standard has-post-thumbnail hentry category-videos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/la-duree-optimale-dune-video-promotionnelle-trouvez-le-juste-equilibre\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"856\" height=\"656\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Speed_test_re_pe1f.png\" class=\"attachment-full size-full wp-image-226992\" alt=\"dur\u00e9e vid\u00e9o promotionnelle\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Speed_test_re_pe1f.png 856w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Speed_test_re_pe1f-300x230.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Speed_test_re_pe1f-768x589.png 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/la-duree-optimale-dune-video-promotionnelle-trouvez-le-juste-equilibre\/\" >\n\t\t\t\tLa dur\u00e9e optimale d&rsquo;une vid\u00e9o promotionnelle : Trouvez le juste \u00e9quilibre\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227384 post type-post status-publish format-standard has-post-thumbnail hentry category-videos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/le-guide-ultime-du-motion-design-transformez-votre-communication\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"917\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_creative_experiment_8dk3.png\" class=\"attachment-full size-full wp-image-226970\" alt=\"video motion Design\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_creative_experiment_8dk3.png 1214w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_creative_experiment_8dk3-300x227.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_creative_experiment_8dk3-1024x773.png 1024w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_creative_experiment_8dk3-768x580.png 768w\" sizes=\"(max-width: 1214px) 100vw, 1214px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/le-guide-ultime-du-motion-design-transformez-votre-communication\/\" >\n\t\t\t\tLe Guide Ultime du Motion Design : Transformez Votre Communication\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227377 post type-post status-publish format-standard has-post-thumbnail hentry category-referencement-seo\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/donnees-structurees-en-seo-definition-importance-et-mise-en-oeuvre\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"800\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Designer_re_5v95.png\" class=\"attachment-full size-full wp-image-226979\" alt=\"Donn\u00e9es structur\u00e9es\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Designer_re_5v95.png 887w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Designer_re_5v95-300x271.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Designer_re_5v95-768x693.png 768w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/donnees-structurees-en-seo-definition-importance-et-mise-en-oeuvre\/\" >\n\t\t\t\tDonn\u00e9es structur\u00e9es en SEO : D\u00e9finition, importance et mise en \u0153uvre\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227371 post type-post status-publish format-standard has-post-thumbnail hentry category-site-internet\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/comment-ameliorer-sa-communication-visuelle-en-2023\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1116\" height=\"821\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_building_websites_i78t.png\" class=\"attachment-full size-full wp-image-227044\" alt=\"communication visuelle\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_building_websites_i78t.png 1116w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_building_websites_i78t-300x221.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_building_websites_i78t-1024x753.png 1024w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_building_websites_i78t-768x565.png 768w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/comment-ameliorer-sa-communication-visuelle-en-2023\/\" >\n\t\t\t\tComment am\u00e9liorer sa communication visuelle en 2023 : Conseils et bonnes pratiques\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227363 post type-post status-publish format-standard has-post-thumbnail hentry category-site-internet\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/prestashop-vs-woocommerce-quel-cms-choisir\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"676\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Shopping_re_hdd9.png\" class=\"attachment-full size-full wp-image-227014\" alt=\"boutique en ligne\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Shopping_re_hdd9.png 949w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Shopping_re_hdd9-300x214.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Shopping_re_hdd9-768x547.png 768w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/prestashop-vs-woocommerce-quel-cms-choisir\/\" >\n\t\t\t\tPrestaShop vs WooCommerce : Quel CMS choisir pour cr\u00e9er votre site e-commerce en 2023 ?\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67bd02cf e-flex e-con-boxed e-con e-parent\" data-id=\"67bd02cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6513c08b e-con-full e-flex e-con e-child\" data-id=\"6513c08b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c753e6a elementor-widget elementor-widget-elementskit-heading\" data-id=\"5c753e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-text_center\"><div class=\"ekit-heading--title elementskit-section-title \">Parlons-en<span><span>.<\/span><\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224a2f7f elementor-widget elementor-widget-heading\" data-id=\"224a2f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Providing creative ideas for your business.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78e9c943 e-con-full e-flex e-con e-child\" data-id=\"78e9c943\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54288ee9 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"54288ee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"tel:0658939843\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Une question ? \">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icons icon-call-out\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"tel:0658939843\" >\n\t\t\t\t\t\t\tUne question ? \t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t06 58 93 98 43\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c8438c8 e-con-full e-flex e-con e-child\" data-id=\"7c8438c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74b04759 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"74b04759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"mailto:contact@nethys.fr\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Un devis ?\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icons icon-envelope\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"mailto:contact@nethys.fr\" >\n\t\t\t\t\t\t\tUn devis ?\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tcontact@nethys.fr\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7582c9b9 e-con-full e-flex e-con e-child\" data-id=\"7582c9b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-263ae9e4 elementor-widget elementor-widget-heading\" data-id=\"263ae9e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Copyright \u00a9 2024 Nethys, Tous droits r\u00e9serv\u00e9s. Donnons vie \u00e0 vos projets sur internet !<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Facebook-f Instagram Youtube Dans le monde num\u00e9rique d&rsquo;aujourd&rsquo;hui, le r\u00e9f\u00e9rencement payant se r\u00e9v\u00e8le un outil essentiel de toute strat\u00e9gie de marketing en ligne. Cet article<\/p>\n","protected":false},"author":1,"featured_media":227051,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[617],"tags":[],"class_list":["post-227506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement-seo"],"_links":{"self":[{"href":"https:\/\/production-nethys.fr\/nethys2\/wp-json\/wp\/v2\/posts\/227506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/production-nethys.fr\/nethys2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/production-nethys.fr\/nethys2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/production-nethys.fr\/nethys2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/production-nethys.fr\/nethys2\/wp-json\/wp\/v2\/comments?post=227506"}],"version-history":[{"count":42,"href":"https:\/\/production-nethys.fr\/nethys2\/wp-json\/wp\/v2\/posts\/227506\/revisions"}],"predecessor-version":[{"id":227631,"href":"https:\/\/production-nethys.fr\/nethys2\/wp-json\/wp\/v2\/posts\/227506\/revisions\/227631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/production-nethys.fr\/nethys2\/wp-json\/wp\/v2\/media\/227051"}],"wp:attachment":[{"href":"https:\/\/production-nethys.fr\/nethys2\/wp-json\/wp\/v2\/media?parent=227506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/production-nethys.fr\/nethys2\/wp-json\/wp\/v2\/categories?post=227506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/production-nethys.fr\/nethys2\/wp-json\/wp\/v2\/tags?post=227506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}