{"id":227342,"date":"2023-03-18T13:28:23","date_gmt":"2023-03-18T12:28:23","guid":{"rendered":"https:\/\/www.nethys.fr\/?p=227342"},"modified":"2024-11-06T18:58:10","modified_gmt":"2024-11-06T17:58:10","slug":"comment-mesurer-lefficacite-de-votre-strategie-seo-et-sea","status":"publish","type":"post","link":"https:\/\/production-nethys.fr\/nethys2\/comment-mesurer-lefficacite-de-votre-strategie-seo-et-sea\/","title":{"rendered":"Comment mesurer l&rsquo;efficacit\u00e9 de votre strat\u00e9gie SEO et SEA ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"227342\" class=\"elementor elementor-227342\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c076dea e-flex e-con-boxed e-con e-parent\" data-id=\"6c076dea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-493145da e-con-full e-flex e-con e-child\" data-id=\"493145da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17a1100e elementor-widget elementor-widget-image\" data-id=\"17a1100e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/elementor\/thumbs\/nethys-logo-qwbj0wxyae7g9kk09bo2j562nth2gq6qau0sx076dc.png\" title=\"nethys-logo\" alt=\"nethys-logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-339bfb30 e-con-full e-flex e-con e-child\" data-id=\"339bfb30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc9d19 elementor-nav-menu--stretch elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"fbc9d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-angle-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-fbc9d19\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-104\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-site-internet\/\" class=\"elementor-item\">SITE INTERNET<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-363\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-site-internet\/vitrine\/\" class=\"elementor-sub-item\">Site vitrine<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-374\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-site-internet\/e-commerce\/\" class=\"elementor-sub-item\">Site Ecommerce<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-384\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-site-internet\/site-formation\/\" class=\"elementor-sub-item\">Site LMS<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-391\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-site-internet\/refonte\/\" class=\"elementor-sub-item\">Refonte site internet<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-105\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-de-videos\/\" class=\"elementor-item\">MOTION DESIGN<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-401\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-de-videos\/video-entreprise-corporate\/\" class=\"elementor-sub-item\">Vid\u00e9o corporate<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-411\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-de-videos\/video-promotionnelle\/\" class=\"elementor-sub-item\">Vid\u00e9o promotionnelle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-419\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-de-videos\/video-explicative\/\" class=\"elementor-sub-item\">Vid\u00e9o explicative<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-426\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-de-videos\/videos-de-formation\/\" class=\"elementor-sub-item\">Vid\u00e9o de formation<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-103\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/\" class=\"elementor-item\">R\u00c9F\u00c9RENCEMENT<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-437\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/audit-seo\/\" class=\"elementor-sub-item\">Audit SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-444\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/referencement-local\/\" class=\"elementor-sub-item\">R\u00e9f\u00e9rencement local<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-451\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/referencement-naturel\/\" class=\"elementor-sub-item\">R\u00e9f\u00e9rencement naturel<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-460\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/referencement-payant\/\" class=\"elementor-sub-item\">R\u00e9f\u00e9rencement payant<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-467\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/reseaux-sociaux\/\" class=\"elementor-sub-item\">Community management<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-102\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/realisations\/\" class=\"elementor-item\">R\u00c9ALISATIONS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-100\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/blog\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-101\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/contact\/\" class=\"elementor-item\">CONTACT<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open mdi mdi-menu\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close mdi mdi-close\"><\/i>\t\t\t<span class=\"elementor-screen-only\">Menu<\/span>\n\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-fbc9d19\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-104\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-site-internet\/\" class=\"elementor-item\" tabindex=\"-1\">SITE INTERNET<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-363\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-site-internet\/vitrine\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Site vitrine<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-374\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-site-internet\/e-commerce\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Site Ecommerce<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-384\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-site-internet\/site-formation\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Site LMS<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-391\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-site-internet\/refonte\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Refonte site internet<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-105\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-de-videos\/\" class=\"elementor-item\" tabindex=\"-1\">MOTION DESIGN<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-401\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-de-videos\/video-entreprise-corporate\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Vid\u00e9o corporate<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-411\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-de-videos\/video-promotionnelle\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Vid\u00e9o promotionnelle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-419\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-de-videos\/video-explicative\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Vid\u00e9o explicative<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-426\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/creation-de-videos\/videos-de-formation\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Vid\u00e9o de formation<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-103\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/\" class=\"elementor-item\" tabindex=\"-1\">R\u00c9F\u00c9RENCEMENT<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-437\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/audit-seo\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Audit SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-444\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/referencement-local\/\" class=\"elementor-sub-item\" tabindex=\"-1\">R\u00e9f\u00e9rencement local<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-451\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/referencement-naturel\/\" class=\"elementor-sub-item\" tabindex=\"-1\">R\u00e9f\u00e9rencement naturel<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-460\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/referencement-payant\/\" class=\"elementor-sub-item\" tabindex=\"-1\">R\u00e9f\u00e9rencement payant<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-467\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/seo\/reseaux-sociaux\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community management<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-102\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/realisations\/\" class=\"elementor-item\" tabindex=\"-1\">R\u00c9ALISATIONS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-100\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/blog\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-101\"><a href=\"https:\/\/production-nethys.fr\/nethys2\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">CONTACT<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42197c27 elementor-shape-circle elementor-hidden-mobile elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"42197c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-pop elementor-repeater-item-beed9df\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-pop elementor-repeater-item-c41c251\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 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role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-pop elementor-repeater-item-bad8db8\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-670de757 e-flex e-con-boxed e-con e-parent\" data-id=\"670de757\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cca1db7 e-flex e-con-boxed e-con e-child\" data-id=\"6cca1db7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6ae755 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4c6ae755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment mesurer l&rsquo;efficacit\u00e9 de votre strat\u00e9gie SEO et SEA ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-598f3fa2 e-flex e-con-boxed e-con e-parent\" data-id=\"598f3fa2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cf8de34 e-con-full e-flex e-con e-child\" data-id=\"cf8de34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9796da elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7e9796da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"595\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Posts_re_ormv-1024x761.png\" class=\"attachment-large size-large wp-image-227007\" alt=\"strat\u00e9gie SEO et SEA\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Posts_re_ormv-1024x761.png 1024w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Posts_re_ormv-300x223.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Posts_re_ormv-768x571.png 768w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Posts_re_ormv.png 1169w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb0b5be elementor-widget elementor-widget-text-editor\" data-id=\"3bb0b5be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le <a href=\"https:\/\/www.nethys.fr\/seo\/referencement-naturel\/\">SEO<\/a> (Search Engine Optimization) et le <a href=\"https:\/\/www.nethys.fr\/seo\/referencement-payant\/\">SEA<\/a> (Search Engine Advertising) sont deux leviers essentiels pour am\u00e9liorer la visibilit\u00e9 de votre site web sur les moteurs de recherche. Pour garantir le succ\u00e8s de votre strat\u00e9gie digitale, il est crucial de mesurer l&rsquo;efficacit\u00e9 de vos actions SEO et SEA. Dans cet article, nous vous expliquons comment suivre et analyser les performances de votre strat\u00e9gie pour optimiser votre pr\u00e9sence en ligne et obtenir des r\u00e9sultats concrets pour votre entreprise.<\/p><h2><strong>I. Les indicateurs cl\u00e9s de performance (KPI) pour le SEO<\/strong><\/h2><h3>A. Le trafic organique<\/h3><p>Le trafic organique est un indicateur essentiel pour mesurer l&rsquo;efficacit\u00e9 de votre strat\u00e9gie SEO. Il repr\u00e9sente le nombre de visiteurs qui arrivent sur votre site via les r\u00e9sultats naturels des moteurs de recherche. Utilisez des outils tels que Google Analytics pour suivre l&rsquo;\u00e9volution de votre trafic organique et identifier les pages les plus performantes.<\/p><h3>B. Le positionnement des mots-cl\u00e9s<\/h3><p>Le positionnement de vos mots-cl\u00e9s sur les moteurs de recherche est un \u00e9l\u00e9ment cl\u00e9 pour \u00e9valuer l&rsquo;impact de votre strat\u00e9gie SEO. Utilisez des outils de suivi de positionnement pour conna\u00eetre le classement de vos mots-cl\u00e9s et identifier les opportunit\u00e9s d&rsquo;am\u00e9lioration.<\/p><h3>C. Le taux de clic (CTR)<\/h3><p>Le taux de clic (CTR) est le rapport entre le nombre de clics sur un r\u00e9sultat de recherche et le nombre d&rsquo;impressions (affichages) de ce r\u00e9sultat. Un CTR \u00e9lev\u00e9 indique que votre contenu est pertinent et attractif pour les utilisateurs. Analysez le CTR de vos pages pour identifier les am\u00e9liorations possibles, comme la r\u00e9daction de m\u00e9ta-titres et m\u00e9ta-descriptions plus accrocheurs.<\/p><h2><strong>II. Les indicateurs cl\u00e9s de performance (KPI) pour le SEA<\/strong><\/h2><h3>A. Le co\u00fbt par clic (CPC)<\/h3><p>Le co\u00fbt par clic (CPC) est un indicateur important pour mesurer l&rsquo;efficacit\u00e9 de vos campagnes SEA. Il repr\u00e9sente le co\u00fbt moyen que vous payez pour chaque clic sur vos annonces. Un CPC trop \u00e9lev\u00e9 peut r\u00e9duire la rentabilit\u00e9 de vos campagnes. Surveillez r\u00e9guli\u00e8rement votre CPC et ajustez vos ench\u00e8res pour optimiser vos d\u00e9penses publicitaires.<\/p><h3>B. Le taux de conversion<\/h3><p>Le taux de conversion est le rapport entre le nombre de conversions (par exemple, achat, inscription \u00e0 une newsletter, demande de devis) et le nombre de clics sur vos annonces. Un taux de conversion \u00e9lev\u00e9 indique que vos annonces sont pertinentes pour votre audience et g\u00e9n\u00e8rent des r\u00e9sultats concrets pour votre entreprise. Utilisez des outils comme Google Ads pour suivre votre taux de conversion et optimiser vos campagnes.<\/p><h3>C. Le retour sur investissement (ROI)<\/h3><p>Le retour sur investissement (ROI) est un indicateur cl\u00e9 pour \u00e9valuer l&rsquo;efficacit\u00e9 globale de vos campagnes SEA. Il mesure le rapport entre les revenus g\u00e9n\u00e9r\u00e9s par vos annonces et le co\u00fbt de vos d\u00e9penses publicitaires. Un ROI \u00e9lev\u00e9 indique que votre strat\u00e9gie SEA est rentable et contribue \u00e0 la croissance de votre entreprise. Analysez r\u00e9guli\u00e8rement votre ROI pour d\u00e9terminer si vos campagnes sont efficaces et ajustez-les en cons\u00e9quence.<\/p><h2><strong>III. Utiliser des outils d&rsquo;analyse et de suivi pour mesurer l&rsquo;efficacit\u00e9 de votre strat\u00e9gie SEO et SEA<\/strong><\/h2><h3>A. Google Analytics<\/h3><p>Google Analytics est un outil incontournable pour suivre et analyser les performances de votre site web. Il vous permet de mesurer le trafic organique, le taux de rebond, le temps pass\u00e9 sur les pages et de nombreux autres indicateurs cl\u00e9s pour \u00e9valuer l&rsquo;efficacit\u00e9 de votre strat\u00e9gie SEO et SEA.<\/p><h3>B. Google Search Console<\/h3><p>Google Search Console est un outil gratuit qui vous permet de surveiller l&rsquo;indexation de votre site par Google, de suivre les performances de vos mots-cl\u00e9s et d&rsquo;identifier les probl\u00e8mes techniques qui pourraient nuire \u00e0 votre r\u00e9f\u00e9rencement. Utilisez Google Search Console pour optimiser votre site et am\u00e9liorer votre visibilit\u00e9 dans les r\u00e9sultats de recherche.<\/p><h3>C. Google Ads<\/h3><p>Google Ads est la plateforme publicitaire de Google qui vous permet de cr\u00e9er et g\u00e9rer des campagnes SEA. Elle offre des outils d&rsquo;analyse et de suivi pour mesurer l&rsquo;efficacit\u00e9 de vos annonces, le co\u00fbt par clic, le taux de conversion et le retour sur investissement. Utilisez Google Ads pour optimiser vos campagnes SEA et maximiser vos r\u00e9sultats.<\/p><h2><strong>Conclusion<\/strong><\/h2><p>Mesurer l&rsquo;efficacit\u00e9 de votre strat\u00e9gie SEO et SEA est essentiel pour optimiser votre pr\u00e9sence en ligne et obtenir des r\u00e9sultats concrets pour votre entreprise. En suivant les indicateurs cl\u00e9s de performance (KPI) pour le SEO et le SEA, et en utilisant des outils d&rsquo;analyse et de suivi tels que Google Analytics, Google Search Console et Google Ads, vous pourrez ajuster votre strat\u00e9gie en fonction des performances observ\u00e9es et maximiser votre retour sur investissement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be9ce8c e-con-full e-flex e-con e-child\" data-id=\"be9ce8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62b95c4d elementor-widget elementor-widget-heading\" data-id=\"62b95c4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Partagez l'article : <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7290a81f elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"7290a81f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42e49e31 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"42e49e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/d3a028c4f990987bf764a1f5bf9b74120735bd6501b170edd7b6c3bb2344c2db?s=300&#038;d=mm&#038;r=g\" alt=\"Nethys\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tNethys\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-207d0c90 e-con-full e-flex e-con e-child\" data-id=\"207d0c90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-58799b30 e-con-full e-flex e-con e-child\" data-id=\"58799b30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b701a18 elementor-widget elementor-widget-heading\" data-id=\"b701a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Restons en contact ! Inscrivez-vous \u00e0 notre newsletter<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a56a7e elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"28a56a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"227342\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"28a56a7e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon-left elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icons icon-envelope\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Je m'inscris<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-147c5d8e e-con-full e-flex e-con e-child\" data-id=\"147c5d8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7addac0e elementor-widget elementor-widget-heading\" data-id=\"7addac0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Derniers articles<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26c2c8c7 elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"26c2c8c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:14,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227506 post type-post status-publish format-standard has-post-thumbnail hentry category-referencement-seo\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/avantages-et-inconvenients-du-referencement-payant\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1013\" height=\"771\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie.png\" class=\"attachment-full size-full wp-image-227051\" alt=\"\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie.png 1013w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie-300x228.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Web_developer_re_h7ie-768x585.png 768w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/avantages-et-inconvenients-du-referencement-payant\/\" >\n\t\t\t\tLes avantages et inconv\u00e9nients du r\u00e9f\u00e9rencement payant dans une strat\u00e9gie de marketing en ligne\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t13 d\u00e9cembre 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227392 post type-post status-publish format-standard has-post-thumbnail hentry category-videos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/la-duree-optimale-dune-video-promotionnelle-trouvez-le-juste-equilibre\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"856\" height=\"656\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Speed_test_re_pe1f.png\" class=\"attachment-full size-full wp-image-226992\" alt=\"dur\u00e9e vid\u00e9o promotionnelle\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Speed_test_re_pe1f.png 856w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Speed_test_re_pe1f-300x230.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Speed_test_re_pe1f-768x589.png 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/la-duree-optimale-dune-video-promotionnelle-trouvez-le-juste-equilibre\/\" >\n\t\t\t\tLa dur\u00e9e optimale d&rsquo;une vid\u00e9o promotionnelle : Trouvez le juste \u00e9quilibre\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227384 post type-post status-publish format-standard has-post-thumbnail hentry category-videos\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/le-guide-ultime-du-motion-design-transformez-votre-communication\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"917\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_creative_experiment_8dk3.png\" class=\"attachment-full size-full wp-image-226970\" alt=\"video motion Design\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_creative_experiment_8dk3.png 1214w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_creative_experiment_8dk3-300x227.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_creative_experiment_8dk3-1024x773.png 1024w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_creative_experiment_8dk3-768x580.png 768w\" sizes=\"(max-width: 1214px) 100vw, 1214px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/le-guide-ultime-du-motion-design-transformez-votre-communication\/\" >\n\t\t\t\tLe Guide Ultime du Motion Design : Transformez Votre Communication\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227377 post type-post status-publish format-standard has-post-thumbnail hentry category-referencement-seo\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/donnees-structurees-en-seo-definition-importance-et-mise-en-oeuvre\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"800\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Designer_re_5v95.png\" class=\"attachment-full size-full wp-image-226979\" alt=\"Donn\u00e9es structur\u00e9es\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Designer_re_5v95.png 887w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Designer_re_5v95-300x271.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Designer_re_5v95-768x693.png 768w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/donnees-structurees-en-seo-definition-importance-et-mise-en-oeuvre\/\" >\n\t\t\t\tDonn\u00e9es structur\u00e9es en SEO : D\u00e9finition, importance et mise en \u0153uvre\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227371 post type-post status-publish format-standard has-post-thumbnail hentry category-site-internet\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/comment-ameliorer-sa-communication-visuelle-en-2023\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1116\" height=\"821\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_building_websites_i78t.png\" class=\"attachment-full size-full wp-image-227044\" alt=\"communication visuelle\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_building_websites_i78t.png 1116w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_building_websites_i78t-300x221.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_building_websites_i78t-1024x753.png 1024w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_building_websites_i78t-768x565.png 768w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/comment-ameliorer-sa-communication-visuelle-en-2023\/\" >\n\t\t\t\tComment am\u00e9liorer sa communication visuelle en 2023 : Conseils et bonnes pratiques\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-227363 post type-post status-publish format-standard has-post-thumbnail hentry category-site-internet\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/production-nethys.fr\/nethys2\/prestashop-vs-woocommerce-quel-cms-choisir\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"676\" src=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Shopping_re_hdd9.png\" class=\"attachment-full size-full wp-image-227014\" alt=\"boutique en ligne\" srcset=\"https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Shopping_re_hdd9.png 949w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Shopping_re_hdd9-300x214.png 300w, https:\/\/production-nethys.fr\/nethys2\/wp-content\/uploads\/2023\/03\/undraw_Shopping_re_hdd9-768x547.png 768w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/production-nethys.fr\/nethys2\/prestashop-vs-woocommerce-quel-cms-choisir\/\" >\n\t\t\t\tPrestaShop vs WooCommerce : Quel CMS choisir pour cr\u00e9er votre site e-commerce en 2023 ?\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f6c092f e-flex e-con-boxed e-con e-parent\" data-id=\"7f6c092f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7d0e6f e-con-full e-flex e-con e-child\" data-id=\"d7d0e6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fea2acf elementor-widget elementor-widget-elementskit-heading\" data-id=\"7fea2acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-text_center\"><div class=\"ekit-heading--title elementskit-section-title \">Parlons-en<span><span>.<\/span><\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9632934 elementor-widget elementor-widget-heading\" data-id=\"9632934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Providing creative ideas for your business.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-464bdb41 e-con-full e-flex e-con e-child\" data-id=\"464bdb41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1af5fe7e elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"1af5fe7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"tel:0658939843\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Une question ? \">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icons icon-call-out\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"tel:0658939843\" >\n\t\t\t\t\t\t\tUne question ? \t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t06 58 93 98 43\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5708717a e-con-full e-flex e-con e-child\" data-id=\"5708717a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc74003 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"3bc74003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"mailto:contact@nethys.fr\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Un devis ?\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icons icon-envelope\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"mailto:contact@nethys.fr\" >\n\t\t\t\t\t\t\tUn devis 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